Still not convinced that Facebook is one of the most powerful marketing platforms out there? These statistics will change your mind: 42 percent of marketers say that Facebook is important or “critical” to their business while 77 percent of companies acquired customers from the social platform through B2C. Finally, a whopping 80 percent of social network users in the United States say they prefer to connect with brands via their Facebook accounts. Pretty impressive, right?
The Advantages Of Advertising With Facebook PPC
In short, Facebook PPC advertising can generate leads, increase customers and boost sales. Want to advertise a new product or service? Develop a new customer base? Facebook has got you covered – and it’s a lot easier than you think.
Here are a few ways to boost your Facebook ad campaigns.
1. Create highly-targeted ads
It doesn’t matter where your ads are placed on Facebook – if they don’t resonate with customers, you could be losing out on sales. Make your ads relevant to readers and target the right demographic if you want to convert prospects into paying customers.
One way to do this to tie your advertising to a forthcoming event in order to generate interest in your business. For example, you might want to target music lovers during the Grammy Awards if you sell musical instruments or attract sports fans during the Super Bowl if you sell fitness equipment.
Many companies have already done with and seen a huge increase in the number of leads they have generated. Not sure who to advertise your products to? With Facebook ads, you can reach users based on the groups they’ve joined and pages they’ve liked so you know you are targeting the right people.
2. Track your PPC campaigns
Just like Google Adwords, Facebook PPC campaigns can be extremely effective – but only if you know what you’re doing. Facebook can get your ads up-and-running in less than an hour so you could be generating a significant amount of traffic in a relatively short period of time. That’s why you need to keep an eye on your ads and track your campaigns to find out what’s working (and what’s not).
Facebook lets you track conversions by placing a conversion pixel on your website; you can incorporate this into your Facebook commercial. This is a lot easier than it sounds and will instantly make it easier to track your campaigns. Download the Facebook Tracking Pixel plugin on WordPress for more effective conversion management.
The social media giant also takes into account the relevancy of your ad – similar to Google’s Ad Rank – and will score your ad based on its impact. There are plenty of things you can do to improve your score (such as making sure your ad appeals to the demographic you are trying to reach through the words and images you use). The result? Facebook gives your ad higher priority, further increasing the number of people who will click on your ad and land on your website.
3. Include a Call To Action
Just like any ad – whether it’s on TV, radio or in print – you only have a certain amount of space to get your message across. Want to increase click-throughs to your landing page?
Include a Call To Action – a quick and effective way to tell the world about your brand. Enticing customers with a special introductory offer or promotion can be a great way to do this and something simple like “Click HERE now to receive 10% off your first purchase” can really work wonders.
4. Use images on Facebook PPC Ads
Yes, the text you use in your a campaign is really important, but so are your images. You only have a few seconds to catch the attention of a social user so make sure your photos are relevant and interesting. It’s not just Facebook where images have increased conversions; a study by HubSpot revealed that 65 percent of people prefer emails that contain mostly images, compared to only 35 percent who prefer mostly text.
According to PPC Hero, appealing to your readers’ emotions can be an effective way to generate interest in your ad, especially happy and funny ads.
Creating an awesome Facebook PPC campaign isn’t rock science, but you’ll be surprised at how many marketers fall at the first hurdle. Keep your ads fresh with big, bold (and sometimes emotional!) images, include a powerful CTA, create content that resonates with your demographic, and don’t forget to track your campaigns!